Les Trophées du Meuble : "Récompenser les savoir-faire, et de le faire savoir"

Les Trophées du Meuble : "Récompenser les savoir-faire, et de le faire savoir"

Pour le lancement de la première édition des Trophées du Meuble, Dantès Presse, éditeur du Courrier du Meuble, Cuisine & bains magazine et Concept Bains, avec le magazine Intramuros, a noué un partenariat avec Maison&Objet, qui se traduira notamment par l’organisation d’une grande cérémonie de remise des prix sur le salon le 14 janvier 2027. Frédéric Marty, directeur général de Dantès Presse et rédacteur en chef d'Intramuros, et Vincent Lhoste, directeur général de la Safi, passent en revue les tenants et aboutissants de ce nouvel événement.

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Dantès Presse lance en 2026, avec Intramuros, la première édition des Trophées du Meuble. En quoi consiste cet événement, et pourquoi cette initiative ?

Frédéric Marty : Le positionnement de nos différents magazines, Le Courrier du meuble qui est le magazine B to B historique de la filière meuble, Cuisine & bains magazine et Concept Bains, qui sont des titres leaders sur le secteur de la cuisine et du bain, en association avec le magazine Intramuros, référent dans le domaine du design, nous offre une vision globale du marché du meuble. Nous avons fait le constat que ces différents univers, tous positionnés dans l’équipement de l’habitat et l’architecture d’intérieur, ont leur propres concours et prix, mais manquent d’accointances et de passerelles entre eux. L’idée majeure des Trophées du Meuble est de remplir un vide sur le marché en créant un concours transversal, qui permet de récompenser les savoir-faire d’excellence de toutes ces entreprises, industrielles ou artisanales, sans lesquelles les créations des designers ne pourraient pas voir le jour.

Quel accueil avez-vous reçu de la part des acteurs du marché, où en sommes-nous du calendrier au début novembre ?

Frédéric Marty : Nous avons tout de suite reçu un accueil très positif, qui nous a encouragés à aller au bout de notre démarche. On parle aujourd’hui beaucoup de design collectible, de séries limitées, de créations exclusives, mais pas assez de design industriel, et de l’expertise des fabricants et artisans, remarquable en France et en Europe, qui est à la base de la qualité de nos produits et de leur diffusion à grande échelle. Nous devons rendre hommage et soutenir toutes ces entreprises qui investissent, innovent et prennent des risques. Pour remplir ce rôle, les Trophées du Meuble sont déclinés en 11 catégories – salons, mobilier outdoor, éco-meuble, contract, etc – dans lesquelles trois récompenses – Premier Prix, Prix spécial du jury et Prix du public, soit 33 prix au total – seront décernées par un jury indépendant et composé d’experts de chaque secteur, pour supprimer tout risque de connivence ou d’entre-soi. En ce qui concerne le calendrier, les inscriptions sont ouvertes jusqu’au 15 décembre 2026, ce qui permettra aux jurys de délibérer avant la fin de l’année, pour une remise des prix qui fera l’objet d’une grande cérémonie, le 14 janvier 2027 sur Maison&Objet.

Vincent Lhoste, président de la Safi © Anne-Emmanuelle Thion

‍On ne présente plus Maison&Objet, un événement majeur de notre secteur, mais le concept a beaucoup évolué ces dernières éditions. Pouvez-vous nous le présenter dans ses grandes lignes ?

Vincent Lhoste : Maison&Objet est aujourd’hui bien plus qu’un salon. C’est un écosystème qui accompagne les professionnels tout au long de l’année, à travers nos rendez-vous physiques, notre plateforme digitale MOM et les événements qui font vivre le design à Paris, la Paris Design Week en septembre, et In the City en janvier. Notre ambition est restée la même : créer des rencontres utiles entre les marques, les prescripteurs, les distributeurs et les acheteurs, et leur donner les moyens de faire émerger de nouveaux projets. Nos deux rendez-vous parisiens ont des identités complémentaires. En septembre, Maison&Objet Pulse met l’accent sur le mouvement, l’innovation et les nouvelles façons d’habiter et de créer. C’est un temps d’exploration, ouvert aux tendances et aux futurs possibles. En janvier, Maison&Objet Premier affirme une dimension plus premium, avec une attention particulière portée à l’excellence, aux savoir-faire et aux signatures d’exception. Cette édition élargit aussi le regard, de l’objet à l’espace et aux nouveaux usages, notamment dans la décoration haut de gamme et le Contract.

Le compagnonnage de Maison&Objet et des acteurs du meuble est une longue histoire. Quel est le profil des marques de meuble qui exposent sur le salon, et en quoi ce rendez-vous est-il intéressant pour elles ?

Vincent Lhoste : Le salon réunit des profils variés : des maisons établies comme des marques plus récentes, des éditeurs, des fabricants et des créateurs. Ils partagent une même exigence de conception, de qualité et de différenciation, avec des propositions qui vont du mobilier aux solutions d’aménagement et aux projets destinés à l’hospitality ou au Contract. Pour ces marques, Maison&Objet est un lieu de visibilité et de développement commercial. Elles peuvent y présenter leurs collections, rencontrer des acheteurs internationaux, des distributeurs et des prescripteurs, mais aussi confronter leurs propositions aux évolutions du marché. Le salon crée les conditions d’échanges qui peuvent se prolonger en projets concrets, en référencement et en commandes.

Frédéric Marty, directeur général de Dantès Presse et rédacteur en chef d'Intramuros

‍La remise des premiers Trophées du Meuble aura lieu en janvier prochain sur Maison&Objet Premier, qui aura lieu du 14 au 18 janvier. Pourquoi avoir choisi ce rendez-vous ?

Frédéric Marty : Dès le lancement de notre concours, Maison&Objet a manifesté sa volonté d’être notre partenaire, et nos équipes se sont réunies pour travailler ensemble à l’élaboration du meilleur projet possible. Maison&Objet est effectivement le partenaire idéal, en raison de sa vision transversale du marché : le salon couvre presque tous les secteurs de l’habitat, en accueillant de nombreux profils de mobilier pour le domestique et le contract, qui sont couverts par nos différents magazines. Nos titres et le salon sont complémentaires : les lauréats des Trophées du Meuble, mais aussi l’ensemble des participants, vont bénéficier d’une couverture rédactionnelle dans nos colonnes, mais aussi de la caisse de résonnance de Maison&Objet, et de toute la couverture médiatique de l’événement, par les publications papier ou web françaises et internationales. Notre volonté est de donner la plus vaste audience possible à la créativité, et aux savoir-faire des acteurs de nos marchés.

En quoi Maison&Objet Premier, dont la première édition aura lieu en janvier, est-il le bon rendez-vous pour accueillir les Trophées du meuble ?

Vincent Lhoste : Maison&Objet Premier est un cadre particulièrement juste pour accueillir ces Trophées, parce qu’il met en lumière l’excellence, l’innovation et les savoir-faire qui font évoluer la filière. Le meuble a toujours eu une place importante dans l’histoire de notre salon, et le nouveau concept Maison&Objet Premier, qui a lieu au mois de janvier, offre aux marques de meuble un terrain d’expression privilégié. Les Trophées du meuble, organisés par Le Courrier du Meuble avec Intramuros, Cuisines & Bains Magazine et Concept Bain, distinguent des entreprises, des innovations et des savoir-faire dans les univers de l’ameublement, du design et du Contract. Leur présence à Maison&Objet Premier donne une visibilité à celles et ceux qui font avancer ces secteurs. Elle traduit aussi notre volonté de faire dialoguer les différents métiers de l’aménagement et de célébrer les initiatives qui contribuent à leur transformation.

Informations et inscriptions : https://lestropheesdumeuble.fr/

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Lampposts collection, JAM © JAM Courtesy Galerie kreo

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After several weeks of social media teasers, the Berlin-based furniture brand ARWENN finally debuted in early September with an initial collection featuring a wide variety of product types, some of which were created in collaboration with international designers. These include Maria Jeglińska-Adamczewska, Studio Œ, Jörg Schellmann, and Unknown, Untitled. ARWENN aims to offer simple yet thoughtful design without neglecting the customer experience, which is central to its approach. Founders Ruben Hutschemaekers and Sebastian Schönheit share their vision.

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How did the idea for ARWENN come about?

ARWENN was born from a desire to meet the expectations of today's consumers. We believe that good design should combine a strong brand identity, affordable prices, uncompromising quality, and immediate availability. Too often, customers have to choose between these criteria. With ARWENN, we wanted to bring them all together.

You launched ARWENN in September, unveiling a collection of over 60 products. What were the main challenges in launching a new design brand? How long did it take to bring this project to life?

It took almost two years from the initial idea to where we are today. We started almost from scratch, as we had to build the brand identity, the supply chain, the business structure, and, of course, the collections themselves. Bringing all these elements together in such a short time was a real challenge. But having the right people around us from the start made a huge difference.

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If you had to summarize the identity and DNA of ARWENN in a few words, what would you say? What vision of design do you want to convey through the brand?

"Simplicity with a twist." That probably sums up ARWENN best. This idea applies as much to our products as it does to the overall experience we want to offer our customers. We stand for simple, thoughtful design, but always with an unexpected element that gives it character. Ultimately, nothing too complicated, but never anything mundane.

For this first collection, you collaborated with several international designers. How did you select them?

From the start, we made a promise to ourselves: to work only with people we enjoy collaborating with. Obviously, talent and creativity are essential, but mindset, work ethic, and a shared desire to create something meaningful are just as important. Over the years, we have had the opportunity to meet many inspiring people whose work and personality we admire. It is particularly rewarding to see some of these relationships take shape within the ARWENN collections today. Each designer brings a different perspective, but we all share a common vision of what we want to develop.

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ARWENN also has its own in-house design team. How does it work and what role does it play in the development of the collections?

Design and product development are at the heart of what we love to do. It was therefore natural for us to keep this creative energy within the brand. We enjoy collaborating with external designers, but some projects also start with a very specific idea from the beginning. Sometimes, the challenge is less about exploring a new creative direction and more about finding the smartest and most efficient way to design a good product. In those cases, our internal team takes over, which allows us to approach design from different angles while staying close to the realities of production, pricing, and product availability.

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ARWENN store, Berlin © Gerhardt Kellermann

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You opened your first boutique in Berlin at the end of October. What does this new milestone represent for ARWENN?

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‍You advocate for making design more accessible, both in terms of price and product availability. How have you integrated this ambition into the development of your collections? And how do you manage to reconcile accessibility, quality, and craftsmanship?

This is probably our greatest challenge, but also one of the most important principles upon which ARWENN is built. Offering accessible prices, quality products, authentic materials, efficient inventory management, and a great customer experience is far from simple. It requires looking at every decision from multiple angles. For us, accessibility is not something added at the end of the design process: it must be integrated from the very beginning. Every product must be consistent on creative, technical, commercial, and logistical levels. This philosophy is reflected in every product in our first collection. There are certainly still areas where we can improve, but we have laid a solid foundation. And that is precisely what makes this process so interesting: constantly seeking solutions to make design more accessible without losing what makes it unique.

ARWENN store, Berlin © Gerhardt Kellermann

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Bottom left: DADO shelf, design: Unknown Untitled © ARWENN

Bottom right: BASE sofa, design: ARWENN © ARWENN

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