
"Multiples": an exhibition on series production at the BDMMA
Through October 3, the Bureau de la Mode, des Métiers d’Art et du Design (BDMMA) is presenting the "Multiples" exhibition. A range of projects celebrating industrial design and the new relationships between designers and industry.
As we reflect on September's Paris Design Week, one thing is clear: collectible design seems to reign supreme. Yet, the less "Instagrammable" world of industrial design has not disappeared. To reaffirm its presence and offer a counterpoint to the current trend, the Bureau de la Mode, des Métiers d’Art et du Design (BDMMA) presents "Multiples." Conceived as a return to basics, the exhibition is not "a status report on the sector", but rather aims to "provide an overview of research and textures centered on mass production", explains Frédéric Bouchet, deputy director of the institution. This diversity is reaffirmed through thirteen studios whose utilitarian and aesthetic objects celebrate production. Through this, the focus is not on creating for the sake of creating, but on the intelligence of replicable and viable systems.

A new relationship with industry, but the same idea of design
If the sector is experiencing "a change of state", it is partly due to the upheaval that has occurred in industrial production. "The relationship with industry has changed completely, requiring designers to shift their stance and be less passive regarding production. They are now encouraged to take hold of processes themselves or repurpose production methods to engage in self-publishing", analyzes Frédéric Bouchet. These new alternative paths are prompting some designers to question the challenges related to resources and how the materials used serve their intended purpose. "It seems to me that this concern is increasingly rooted in the local fabric, as seen in the work of Jules Levasseur. He convinced a company in Burgundy, where he is based, to take an interest in his project, and together they developed 'Projet S,' made from corrugated metal sheets. His challenge today is to channel production at his own scale to produce just the right number of furniture pieces." Beyond the challenge of economic adaptability, there is the issue of formal and technical reinterpretation. "How can one avoid being beholden to traditional publishing? How can I bring local industry into my own territory while generating value? These are the two major questions that emerge in the exhibition, notably through the work of Lila Guédin, who used industrial assembly techniques to create chairs, and Nicolas Verschaeve, who uses tool handles to create small interior objects like hooks and coat racks." These captures and reinterpretations of pre-existing industrial matrices open up new aesthetic and technical doors. Whether published or not, the projects selected by curators and exhibitors Lucien Icard and Kevin Lebouvier shed different lights on these new relationships with industry, favoring "a certain stylistic purity based primarily on assembly".
An exhibition to discover at the Bureau de la Mode, des Métiers d’Art et du Design, 30 rue du Faubourg Saint-Antoine, in the 12th arrondissement of Paris, until October 3rd.












